About us

WE ARE NOT JUST A BRAND, WE ARE A MISSION!

An artist, visionary and India’s beloved leading man Hrithik Roshan wanted to give back to the world in a way that helps people change their lives. Hrithik’s life journey taught him that no matter how big an adversity is, it can be overcome with perseverance and finding the right inspiration and guidance internally and externally. Which is why in 2013 Hrithik built the HRX platform to inspire and guide billions of people to achieve their fitness goals and spread the message that, each one of us has a winner inside, it only takes a clear goal, will power and relentless pursuit of that goal, to be a hero. HRX is not just a brand, it’s a mission that we have taken up to enable and support people to be the fittest, happiest and most confident version of themselves.

Mission of HRX

TO BRING OUT THE BEST IN YOU

When we work on our own fitness and well being it brings about a drastic change in all aspects of our life, our self confidence alleviates and we start feeling very comfortable with ourselves. At HRX it’s our mission to motivate and enable you to work on your mind and body, so that you can be the most confident and powerful version of you.

HRX BRAND MANIFESTO

FIND YOUR INNER HERO

All of us have a superhero within us, we have the power to create the future that we wish for. What stops us from living our dream life is our own negative beliefs and fears, we want to help you find the strength to overcome these fears, by enabling each one of you with the guidance and support needed to tap into your potential and create the healthy mind, body and life, that you’ve always dreamed of. Remember, you are responsible for your own well being, we can only lead the way and give direction but it is your courage and action that will bring out change. We want you to be the best version of yourself and experience the true power within.

Timeline

The journey of HRX over the years has been nothing short of a rollercoaster. With every year bringing its own adventures, here's a look at some of our biggest highlights on this motivational journey.

2013
2014
2015
2016
2017
2018
2013
2014
2015
2016
2017
2018
  • HRX Goes LIVE

    HRX launches itself on Myntra with its first 100 products.

  • HRX x Daboo Ratnani

    The first ever photoshoot with Hrithik Roshan takes place with Daboo Ratnani.

  • HRX @ Asia's First Shoppable Hangout

    HRX participates in Asia's first shoppable Hangout with Google+. Models display clothes LIVE on the hangout and which users can buy directly via Myntra.

  • HRX x Women's Wear & Active Wear

    HRX forays into the active wear market and launches a new collection catered to women only.

  • HRX x FC Pune City

    HRX becomes the co-sponsor for FC Pune City in their first season of the ISL

  • HRX x #DefeatDefeat

    The first campaign video featuring Hrithik Roshan is launched on Youtube and other digital channels.

  • HRX x Mission Paralympics

    HRX supports 4 athletes at the Paralympics through the launch of a film. In addition, a part of every sale on HRX apparel on myntra is to be shared with the Paralympians to support their journey.

  • HRX x Tiger Shroff

    Tiger Shroff becomes the brand ambassador for HRX targeting the youth of the country.

  • HRX x Challenge Limits

    HRX launches its new Activewear collection with the Challenge Your Limits campaign.

  • HRX x Jabong

    HRX goes live with its collection on fashion portal, Jabong

  • HRX x Mi Band

    Venturing into the wearables trend, HRX and Xiaomi the limited edition HRX Mi Band for those who wish to #KeepGoing

  • HRX x Pune Marathon

    HRX partners with the Pune Marathon as the jersey partner providing every participant an HRX branded running Jersey.

  • HRX x Workouts with Cult.fit

    HRX launches its range of HRX Workouts with Cult.fit at 3 of their centres in Gurgaon.

  • HRX x Football

    HRX forays into the world of Football by purchasing HRX FC - a team in the Roots Premier League

  • HRX x Xiaomi 5K

    HRX partners with Xiaomi for a 5K run in Bangalore

Partners of HRX

Throughout the life of HRX, we've had contributors who have made the fitness movement possible through their association and support of the years. With many more to come, the only place to go is onward.

Myntra

A partner since 2013, Myntra has been the one source destination for those who wish to change it up with HRX apparel.

curefit

A leader of the fitness faction, Cure.fit have helped create the HRX Workout and DIY videos which can now be accessed using the Curefit App.

Xiaomi

The Mi Band HRX Edition that was curated with Xiaomi has sold over 1 million bands, making it the highest selling Mi band variant till date.

HRX Films

The latest venture from the HRX roster, HRX Films aims to create immersive experiences for those who are commiesurs of quality content - be it mainstream or india. HRX films presents opprtunities that wouldln't exist otherwise.

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